Merchandising
Building a Fan Base, Increasing Engagement, and Driving Revenue
One of the most profitable aspects of our program is merchandising. In a 1,000-seat theater, approximately 20% of the audience will purchase a T-shirt, yielding significant revenue. With a gross profit margin of $15 per T-shirt, this translates to an estimated profit of $3,000 per show.
This figure doesn’t include premium signed T-shirts, which are priced at $59.99, offering an even higher return
T-shirts are straightforward to manage and ship, making them an ideal merchandise option. We utilize Shopify as our point-of-sale (POS) system, ensuring a seamless purchasing experience.
Our team sells the T-shirts immediately after the show, allowing fans to take home a tangible memory while boosting overall profitablity
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